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Diploma in Marketing and Advertising

Diploma in marketing and Advertising is especially designed for Marketing Managers, Product Managers, Retail managers, Journalists, Graphic artists, Entrepreneurs and Media Managers.

The course duration is 6 months.

The course comprises of two modules.

Marketing Perspectives: This course teaches the student how the marketing strategy planning process should lead to decisions about a target market and marketing mix that represents the best opportunity and competitive advantage for the firm and superior value for consumers.

The units covered are

  • Marketing’s value to consumers, firms and society
  • Marketing Strategy Planning
  • Developing Marketing mixes for Target Markets
  • Focusing marketing strategy with segmentation and positioning
  • Analyzing competitors and the competitive environment
  • Evaluating opportunities in the changing marketing environments and in International Markets
  • Consumers and their buying behavior
  • Business and organizational customers
  • How E-commerce is reshaping many business markets
  • Improving decisions with marketing decisions
  • Five step approach to marketing research
  • Product planning for goods and services
  • Branding and Packaging
  • Product management and new product development
  • Place and development of channel system
  • Retailers, wholesalers and their strategy planning
  • Promotions: Introduction to integrated marketing communication
  • Setting the promotion budget
  • Personal setting
  • Advertising and sales promotion
  • Pricing objectives, policies and price-setting
  • Developing innovative marketing plans: Approved and Challenging